|  Agency
Services Include:
|
Fusión
is an advertising, marketing and communications agency headquartered
in Durham, North Carolina. The agency's goal is to help clients
navigate and prosper in America's changing cultural marketing
landscape of the 21st century. We help clients function and
grow through better communication at every level. The firm's
current client roster includes home builders, financial services,
healthcare, education, mortgage insurance, non-profit and
government institutions.
North
Carolina businesses in need of bilingual marketing services
now have
more options than ever. Fusión is focused on helping
businesses effectively
communicate with the mainstream market as well as the fast-growing
Hispanic
market with an array of services strategically designed to
help business
obtain a single authoritative source to reach their target
audience.
Agency
Services Include:
Creative
Development
Fusión has mastered the art of persuasion, developing
innovative creative approaches that move the audience to accept
and act on a client's message, product or service. We provide
clients with a full range of services from concept, copy,
translation and layout to finished production. Our creative
team is well-versed in the development and execution of advertising
for print, broadcast and Web design media. We create and supervise
all stages of production, including photography, on-camera
talent, voice-over recording, sound and visual effects, and
more.
Market
Research
Research
reduces risk, improves results, and makes marketing efforts
more efficient. We provide market research, creative testing,
customer and employee satisfaction evaluation, and community
assessments. Our research strategies are multifaceted and
combine qualitative and quantitative methodologies, including
focus groups, round table discussions, secret shopper insights,
in-depth interviews, telephone surveys, direct mail surveys,
and mall intercepts.
Public
Relations
Fusión
has artfully managed sensitive issues. While traditional management
is largely about handling issues, one of our specialties is
preempting
problems while uncovering existing marketing opportunities.
We believe a
proactive approach to issues management serves a vital, measurable
business
interest-the one in which the client's reputation is protected.
Segmented
Marketing
One
of Fusión's specialties is segmented marketing, reaching
audience
segments that may not respond to marketing approaches designed
to have mass
appeal. These markets may be defined in terms of culture, age,
location,
race, interests, or a myriad of other characteristics. We help
clients
identify, understand and mine these segments for unrealized
opportunities
and profits.
Strategic
Marketing Plans
Fusión
takes a multi faceted approach to help the client enhance or
even
define the client's marketing goals. We pride ourselves in carefully
assessing and reviewing the client's current marketing strategies
and
formulating a strategic plan that will raise the level of awareness
of their
product and/or services while reaching the targeted audience.
Our goal is to
make your company the market leaders in your industry.
Media
Planning & Placement
The
most important message in the world is useless unless it reaches
the
right audience. Fusión analyzes all viable media vehicles,
and then we
leverage our strong media relationships to craft and negotiate
plans that
ensure your message attains the proper balance of reach and
frequency in the
most cost efficient manner.
Communication
Initiatives
(Translation
process)
Translation:
Translate existing documents from the source language (English)
into the
target language (Spanish). These documents include materials
for conducting
business (rules, regulations, job descriptions, applications,
etc.), as well
as printed collateral and promotional materials (brochures,
advertisements,
signage, etc.). Proofreading is available to assure culturally
appropriate
terminology and literacy level.
Interpretation:
On-site and via phone services provide an interpreter who has
a thorough understanding of English and Spanish, and who facilitates
oral communication between individuals who do not speak either
target or source language. Whether your need is small or large,
we can provide an interpreter to assist with effective and precise
interpretation.
Note: There are two types of interpretation simultaneous (for
conferences, meetings, etc) and consecutive (for one on one
meetings).
Training
& Seminars
Fusión
provides an array of training and seminars which are designed
to
enhance and elevate the attendees level of awareness - whether
it's cultural
training or a personal and professional seminar - each training
and seminar
will bring you closer to achieving either an enhanced level
of cultural
awareness and sensitivity or a new level of personal confidence
and ability
to project a successful image. The goal is to provide organizations
with
creative training solutions to retain and enhance their current
workforce.
We can customize any training session to meet your organizational
needs.
Seminars
and topics offered:
 Niche
Marketing to U.S. Hispanics/Latinos
Embracing
A Diverse Culture © (Understanding Latino Culture)
Customer
Service - When You "No Hablo Español"
Diversity
- You, Me & Everyone Else
Professional
Woman -When Professionalism = Success
Self
Esteem -It's All About You!
Attitudes
- Making Tactful Adjustments
Dealing
with Difficult People
For additional seminars click on Upcoming
Events.
Consulting
Understanding
that the face of America is changing and diversity in our
country has never been greater, Fusión is providing companies
with
consultation services that provide in-depth insight into the
Hispanic
market. We have been helping businesses embrace the rapidly
growing Latino
consumer and employee base. As consultants, we propose to communicate
across
the many cultures of our society by becoming your resource to
seek
information or advice on Latinos as well as mainstream market
professional
growth needs. We develop and design new approaches to help you
understand
and meet the needs and concerns of diverse groups, whether they
are your
customers or employees.
Top
|
Home
